Journalist + Audience Editor
I’m Karena — an audience strategist, reporter, avid reader and writer.
About Me
Hello! I’m a Vietnamese American journalist from California. I’m a web editor at Bloomberg News, where I focus on shaping and showcasing the biggest stories of the day for our growing online audience.
Previously, I was an audience engagement editor at The Associated Press, where I developed audience strategy for award-winning reporting. In the past, I was also a reporter at the AP, where I reported on viral misinformation. I’ve worked at TIME Magazine and the Pulitzer Center on Crisis Reporting, and I’m currently serving as a board member on the Los Angeles chapter of the Asian American Journalism Association.