Audience Engagement

As an audience engagement editor, I ensure each part of a story is optimized for audiences, the presentation is accessible and coverage can be presented on all platforms.

A look at my work. For more details on my audience strategies, please contact me.

  • I was one of the audience engagement strategy leads for Made in America, Watched Worldwide, which was awarded the Pulitzer Prize for international reporting in 2026. The project is an award-winning investigation about government surveillance in China, the U.S., and beyond — and the role that U.S. tech firms play in it.

  • I developed audience strategies and curated the AP homepage. I also worked closely with AP reporting teams to craft audience plans for our event coverage and enterprise stories. The projects I worked on have received honorable mentions and first prize in AP’s competitive Best of the Week contest.

  • I was the audience engagement representative to cover the 2024 Republican National Convention in Milwaukee, Wisconsin. Leading up to the convention, I worked with the U.S. politics reporting team and editors to plan audience strategy and promotion plans.

    At the RNC, I focused on finding notable angles for digital audiences, including reporting an AP asks video.

Social Visuals

@apnews

I created social visuals and promotion plans for the AP’s main social media accounts. I’ve worked on social visuals for investigations, breaking news, culture stories, explanatory stories and more. During the 2024 U.S. elections, I was part of the audience planning team and worked to create and solidify social visuals for election night coverage.

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Reddit Strategy

As an audience engagement editor at the AP, I’ve taken the lead in establishing the AP’s presence and strategy on Reddit. By experimenting with the platform, I’ve developed new workflows for our team and outlined key priorities, as well as hosted newsroom trainings for both audience editors and reporters.

I focused on engaging with audiences on Reddit through AP’s Reddit Ask Me Anything (AMAs). I’ve been able to find new ways to bring Reddit audiences to AP’s homepage, including turning Reddit AMAs into stories on site. The effort expanded the reach of AP’s immigration coverage and recieved an honorable mention for “AP’s Best of the Week.”

Pulitzer Center on Crisis Reporting

The Pulitzer Center is a non-profit leader in providing grants and supporting independent international journalism. As an intern, I created visuals for event promotion planning as well as end of year reports.

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