Audience Engagement
As an audience engagement editor, I ensure each part of a story is optimized for audiences, the presentation is accessible and coverage can be presented on all platforms.
A look at my work. For more details on my audience strategies, please contact me.
@apnews
I create social visuals and promotion plans for the AP’s main social media accounts. I’ve worked on promotion and social visuals for in-depth explanatory content, breaking news, investigations, and more. During the 2024 U.S. elections, I was part of the audience planning team and worked to create and solidify social visuals for election night coverage. I also designed the template used for our fact-checking social visuals.
View more:
Trump says Ukraine started the war that’s killing it’s citizens. What are the facts?
Why Elon Musk is the main character of Wisconsin’s Supreme Court race
Palestinian TikTok star who shared details of Gaza life under siege is killed by Israeli airstrike
A doctor traverses mountainous terrain by donkey to visit far-flung patients
Lowriding is more than just cars: For Mexican Americans it’s about family and culture
Instagram and Social Visuals
Homepage, audience planning and on-location strategy
Another part of my role is developing promotion strategies and curating the homepage. I also craft audience plans for our event coverage and enterprise stories. I work closely with reporting teams to create audience and promotion strategies. The project I worked on have received honorable mentions and first prize in AP’s competitive Best of the Week contest.
I was the audience engagement representative to cover the 2024 Republican National Convention in Milwaukee, Wisconsin. Leading up to the convention, I worked with the U.S. politics reporting team and editors to plan audience strategy and promotion plans.
At the RNC, I focused on finding notable angles for digital audiences, including reporting an AP asks video. I managed the homepage curation, optimized SEO for stories and drafted social language around notable moments at the convention.
Reddit Strategy
As an audience engagement editor at the AP, I’ve taken the lead in establishing the AP’s presence and strategy on Reddit. By experimenting with the platform, I’ve developed new workflows for our team and outlined key priorities, as well as hosted newsroom trainings for both audience editors and reporters.
I focus on engaging with audiences on Reddit through AP’s Reddit Ask Me Anything (AMAs). I’ve been able to find new ways to bring Reddit audiences to AP’s homepage, including turning Reddit AMAs into stories on site. The effort expanded the reach of AP’s immigration coverage and recieved an honorable mention for “AP’s Best of the Week.”
Pulitzer Center on Crisis Reporting
The Pulitzer Center is a non-profit leader in providing grants and supporting independent international journalism. As an intern, I created visuals for event promotion planning as well as end of year reports.
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