Journalist + Audience Editor

I’m Karena — audience strategist, reporter, avid reader and writer.

About Me

I’m a journalist based in Los Angeles, California. Currently, I am a web editor at Bloomberg News, where I focus on on-platform audience strategy for Bloomberg.com.

Previously, I was an audience engagement editor at The Associated Press, where I developed audience strategy for award-winning reporting. I was also a reporter at the AP, where I reported on viral misinformation.

I currently serve as a board member on the Los Angeles chapter of the Asian American Journalism Association.